Privacy Policy | Master Pool Decks - Phoenix, AZ
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Privacy Policy

Your privacy matters to us. Learn how Master Pool Decks collects, uses, and protects your personal information.

Last Updated: February 27, 2026

1. Introduction

Master Pool Decks ("we," "us," or "our") operates the website masterpooldecks.com (the "Site"). We are a pool deck resurfacing and concrete coating company based in Phoenix, Arizona.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, submit a contact form, request a quote, or otherwise interact with us. By using our Site, you consent to the data practices described in this policy.

If you do not agree with the terms of this Privacy Policy, please do not access or use our Site.

2. Information We Collect

Personal Information You Provide

When you fill out a contact form, request a free quote, or otherwise communicate with us, we may collect the following personal information:

  • Full name -- to identify you and personalize our communication
  • Email address -- to respond to your inquiry and send follow-up information
  • Phone number -- to contact you regarding your project or quote request
  • Project details -- any additional information you voluntarily provide about your pool deck project (such as address, project scope, or preferred timeline)

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies, including:

  • Device information -- browser type, operating system, device type, and screen resolution
  • Usage data -- pages visited, time spent on pages, click patterns, and referral sources
  • IP address -- used for approximate geographic location and analytics purposes
  • Cookies and tracking identifiers -- used by analytics and advertising platforms to understand user behavior

3. Tracking Technologies & Cookies

We use the following third-party tracking technologies on our Site to analyze traffic, measure advertising effectiveness, and improve your experience:

Google Tag Manager (GTM-KPQKJJKQ)

Google Tag Manager is a tag management system that allows us to manage and deploy marketing and analytics tags on our Site without modifying the code directly. GTM itself does not collect personal data, but it facilitates the deployment of tags that may collect data as described below.

Google Analytics 4 (G-TN9QZGMPK5)

We use Google Analytics 4 to understand how visitors interact with our Site. GA4 collects data such as pages viewed, session duration, traffic sources, geographic location (city-level), and device information. This data helps us improve our website content and user experience. Google Analytics may use cookies to distinguish unique users.

Google Ads (AW-17614863274)

We use Google Ads conversion tracking and remarketing to measure the effectiveness of our advertising campaigns and to display relevant ads to users who have previously visited our Site. Google Ads may set cookies on your browser to track conversions and build remarketing audiences.

Meta/Facebook Pixel (1698097567864093)

We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising on Facebook and Instagram, to deliver targeted advertisements, and to build custom audiences for future ad campaigns. The Meta Pixel collects data about your browsing activity on our Site and may link it to your Facebook account.

Google reCAPTCHA v3

We use Google reCAPTCHA v3 on our contact forms to protect against spam and abuse. reCAPTCHA v3 works in the background and analyzes user behavior (such as mouse movements, scroll patterns, and browsing habits) to determine whether a visitor is human. This service may collect hardware and software information, such as device and application data, and send it to Google for analysis. Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.

Google Consent Mode

Our Site implements Google Consent Mode, which adjusts how Google tags behave based on consent status. By default, our Site has the following consent settings enabled: ad storage, ad user data, ad personalization, and analytics storage. These settings allow our analytics and advertising tools to function as described in this policy.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Respond to inquiries -- to reply to your contact form submissions, quote requests, and questions about our services
  • Provide services -- to schedule consultations, prepare estimates, and deliver pool deck resurfacing services
  • Improve our website -- to analyze how visitors use our Site and make improvements to content, navigation, and overall user experience
  • Marketing and advertising -- to measure advertising campaign effectiveness, display relevant ads on Google and Facebook/Instagram, and reach potential customers
  • Prevent fraud and spam -- to protect our contact forms from automated spam submissions using reCAPTCHA
  • Comply with legal obligations -- to meet any applicable legal or regulatory requirements

We do not sell your personal information to third parties. We do not use your personal information for purposes unrelated to those described above without your consent.

5. Third-Party Services

We share or allow access to certain data with the following third-party service providers. These providers have their own privacy policies governing the use of your information:

Google LLC

Meta Platforms, Inc. (Facebook/Instagram)

We may also use third-party email or phone services to respond to your inquiries, but we do not share your personal information beyond what is necessary to communicate with you and provide our services.

6. Cookie Policy

Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies for the following purposes:

Essential Cookies

These cookies are necessary for the Site to function properly. They enable basic features such as form submissions and spam protection via reCAPTCHA. Without these cookies, certain features of the Site may not operate correctly.

Analytics Cookies

These cookies help us understand how visitors interact with our Site by collecting information about pages visited, session duration, and traffic sources. We use Google Analytics 4 for this purpose. Data collected is aggregated and anonymized where possible.

Advertising Cookies

These cookies are used by Google Ads and the Meta Pixel to deliver relevant advertisements, track conversions, and build remarketing audiences. They may track your browsing activity across different websites to show you ads related to our services.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block all cookies or only third-party cookies
  • Set preferences for certain websites
  • Receive notifications when a cookie is set

Please note that disabling cookies may affect the functionality of our Site and your ability to submit contact forms. For more information about managing cookies, visit www.allaboutcookies.org.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy:

  • Contact form submissions -- retained for up to 3 years from the date of submission, or until you request deletion, whichever comes first
  • Quote requests and project data -- retained for up to 5 years for warranty, legal, and business record purposes
  • Analytics data -- Google Analytics data is retained according to our GA4 configuration settings (default retention period of 14 months). Aggregated, non-identifiable analytics data may be retained indefinitely
  • Advertising data -- cookie-based advertising data is retained by Google and Meta according to their respective data retention policies and your account settings

After the applicable retention period, personal information is securely deleted or anonymized. You may request earlier deletion of your data by contacting us using the information provided below.

8. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for all data transmitted between your browser and our website
  • Secure storage of contact form submissions
  • Google reCAPTCHA v3 to prevent unauthorized form submissions
  • Limited access to personal data by authorized personnel only

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

9. Your Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

Right to Know

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business purpose for collecting the information, and the categories of third parties with whom we share the information.

Right to Delete

You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions (such as legal compliance or completing a transaction).

Right to Opt Out of Sale

We do not sell your personal information as defined under the CCPA. However, certain data sharing activities with advertising partners (such as Google Ads and Meta Pixel) may be considered "sharing" under CCPA. You have the right to opt out of such sharing by adjusting your cookie preferences or contacting us directly.

Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising any of your CCPA rights. We will not deny you services, charge you different prices, or provide a different level of quality for exercising your rights.

Exercising Your Rights

To exercise any of the rights described above, please contact us using the information in the Contact Us section below. We will verify your identity before fulfilling your request and respond within 45 days as required by law. You may also designate an authorized agent to make a request on your behalf.

10. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals. Because there is no universally accepted standard for how to respond to DNT signals, our Site does not currently respond to DNT browser signals. However, you can manage your tracking preferences through your browser cookie settings and the opt-out links provided in the Third-Party Services section above.

11. Children's Privacy

Our Site is not directed at individuals under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will make every effort to respond to your inquiry within a reasonable timeframe.

Have Questions About Our Privacy Practices?

Contact us at (623) 521-1096 or send us an email

Email Us